By Ian Werther in News — 18 Mar 2026

Legoland Korea Launches Go Full Ninja Festival for 15th Ninjago Anniversary

Legoland Korea Resort in Chuncheon, Gangwon Province, is launching its 2026 spring season with a global “Go Full Ninja” festival to mark the 15th anniversary of Lego’s Ninjago franchise. The festival runs from March 20 for about two months and will anchor a year-long lineup of themed programs across the park.

The opening program lineup features an opening performance with the Ninja Go hero Lloyd and ninja dancers, followed by a lively “Whirl Around Dance Party” led by the character Sora. Visitors can also enjoy a “Ceremony of the Ninja” closing performance and a series of park-wide, NinjaGo-themed shows and photo moments, with a fireworks display planned to celebrate the 15th anniversary.

Creative workshops will invite guests to design and build with Lego bricks, including a dragon-building contest, a session to make personal NinjaGo masks, and a large NinjaGo build mosaic that guests contribute to over the season.

The legendary 40-page book called "Kanrinseiyo," dates from the Edo period and contains valuable information about ninja techniques and weapons. This is a handwritten reproduction that was produced in 1748. It contains 40 ninja techniques for fighting and espionage. It was found by, Takamasa Fukushima (37) at a warehouse of Kazuraki Shrine on December 2021. The original version was a source of "Bansenshukai" (1676). — Representative image for context; not directly related to the specific event in this article. License: Public domain. Source: Wikimedia Commons.

A key interactive feature is the “NinjaGo Stamp Rally,” a park-wide mission-based activity. Kids receive a mission sheet at entry and must visit designated ride and experience points to collect stamps, earning a limited-edition 15th-anniversary badge and enjoying NinjaGo character photo zones along the way.

Seasonal dining and shopping are also part of the experience. New menu items themed to NinjaGo imagery include dishes such as a Ninja Chicken Shuriken and a Ninja-themed pie, while gift shops stock NinjaGo edition merchandise. Guests who spend above a certain amount can receive a limited-edition NinjaGo collector coin as a special perk.

Kuro shozoku ninja costume at the Ninja Museum of Igaryu. "The image of the ninja costume being black is strong. However, in reality, ninjas wore navy blue-dyed farmers' working clothes, which were also believed to repel vipers." On the left side is waraji shimeki (sandal binding). Waraji are Japanese sandals. — Representative image for context; not directly related to the specific event in this article. License: CC BY 2.0. Source: Wikimedia Commons.

Legoland Korea Resort is operated by Merlin Entertainments Korea, which also oversees Sea Life facilities at Coex in Seoul and in Busan. Merlin Entertainments is a UK-based operator of global leisure attractions, with Legoland as one of its flagship brands and a broad portfolio of IP-driven experiences.

The Go Full Ninja festival underscores Lego’s enduring global appeal and the continued expansion of IP-based entertainment in Asia. For U.S. readers, the initiative highlights how Lego’s licenses and theme parks shape international travel, family entertainment, and merchandise demand, with potential implications for cross-border tourism and supply chains tied to Lego-branded products and experiences.

Martial-arts-themed storytelling and immersive experiences around Ninjago remain a significant draw for families worldwide. As Lego’s IP continues to travel from the Americas to Asia, U.S. fans may increasingly encounter cross-promotional Lego content and seasonal offerings in multinational outlets and partner attractions. The Korea program suggests how global audiences respond to localized, immersive experiences anchored in popular Lego franchises.

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