By Ian Werther in News — 14 Mar 2026

Samsung Holds eSSD Lead as SK hynix Gains Ground on AI Demand.

Samsung Electronics maintained the lead in the enterprise solid-state drive (eSSD) market in the fourth quarter of last year, but SK hynix closed the gap by surpassing 30% share. TrendForce, a market research firm, reported that the top five brands in Q4 2025 generated a combined $9.92 billion in eSSD revenue, up 51.7% from the previous quarter.

The firm attributed the surge to a broad rise in AI inference workloads, which has driven higher demand for data storage systems. Companies are upgrading generic servers ahead of time, and a shortage of hard-disk drives has partly pushed some demand toward SSDs, contributing to the revenue increase.

Santiago Lagman Ocampo, a traveling jewelry salesman, during the pre-war, established Ocampo’s. His empire has been in circulation for 6 decades and still counting, entrepreneurial activities brought about by his siblings and grandchildren made this possible. From opening up a pawnshop and a jewelry store in Guagua in the early 50’s, backed up by the appliance boom in the 60’s propelled the retail outlets to new heights spreading out his children to areas in Angeles, Tarlac, Manila, San Fernando, Pampanga, Olongapo, Baguio to name a few.
An enterprising daughter, Amada Ocampo Gutierrez, who was supported by a loving husband, Architect Victor M. Gutierrez, was the matriarch and prime mover of Ocampo’s Olongapo. Continuing in the family tradition together with their children, sprung a pawnshop, jewelry, restaurants, silverworks, appliance store, consequently expanding to the distribution of LPG, selling apparel, leasing properties, franchising Bench boutique and STI computer school. Tapping geographically new markets in Subic, Dinalupihan, and Balanga wherein it shifted to multi-department retail stores.
Ocampo’s sells quality products. From appliances which carry top brands such as SONY, JVC, PANASONIC, SHARP, SAMSUNG, LG ETC. to RTW including BENCH-Balanga, HAMMERHEAD, LEE U.S.A., JAG, BUNNY, PINK and BLUE SODA, CARTER, HANFORD, BRATT, PENSHOPPE-Balanga, dealer of Dream Satellite in Olongapo branch, manages STI-Balanga, and the list goes on. This company is also engage in selling house wares, Sony PlayStations, furniture, and so much more. To meet the customers’ demand in technology and telecommunication, this company is now an authorized NOKIA dealer, reseller of SONY ERICSON, and MOTOROLA accessories for 8TC Enterprise. The group also has properties on lease being handled by G.O. 4&4 Property Management Corporation.

Aside from the above-mentioned, they also opened up Marysville Home Care in the U.S; ISIP Center as venue for events, workshops, and functions in Makati; Holy Family Retreat House in Prado, Lubao; and Prado Farms. — Representative image for context; not directly related to the specific event in this article. License: CC BY-SA 3.0. Source: Wikimedia Commons.

Samsung’s eSSD revenue for Q4 2025 rose 49.7% to $3.656 billion, even as its market share edged down to 33.8% from 35.1% in the prior quarter. The decline in share came despite the strong sales performance.

SK hynix, including its Solidigm unit, posted a 75.2% jump in eSSD revenue to $3.26 billion, the largest growth among the major players in that period. Its market share rose to 30.2% from 26.8%, narrowing the gap with Samsung from 8.3 percentage points to 3.6 points.

Micron continued to rank third, with $1.4 billion in eSSD revenue in Q4 2025 and a market share of 13.0%, down from 14.3% in the previous quarter.

Excellent time to say THANK YOU to our grocery store managers & workers
Grocery store managers and workers continue to go to work during the COVID-19 virus shutdown. They personally do not control the supply of goods, but they are there, they are cheerful, they are doing their personal best, and it shows real heart and dedication.
Stores like Fred Meyers, QFC, Safeway, Hong Kong Market, Trader Joes, Costco, and other chains are always there for us. The workers listen to all the gripping and complaining, and they continue to speak clearly, be pleasing and soothing, and find ways to get us suppled on a daily basis.
These are our neighbors, these are our people, we want them healthy and happy. When we take the effort and tell them how much we appreciate them in these difficult times will be deeply felt by them, especially if we all take the time to tell them and reinforce that good feeling for their service.
Because schools and restaurants, travel and venues are closed -- the demand for food supplies has increased. Their workload and stress levels have increased. They did not foresee this and were not warned it would happen.
Every worker and manager I have spoken with maintained a very high professional level and showed courage even when telling me something was out of stock they expected I wouldn't want to hear it!
The stockers too are doing increased duty at night. When you think about how they feel about not being able to provide a high level of service, well it gives you pause. I wouldn't want to be in their shoes right now stress-wise. Working in public spaces, where there are a lot of people.
Anyway, I thought I'd mention this due to an article I read from a stressed-out manager at a major store writing about how people have been yelling at her staff, who cannot control the supply, or in some areas, the purchase limits.
It's like that old song "If we all work together as a team."

Thank you for reading this. Please discuss with friends and pass it on... :-) — Representative image for context; not directly related to the specific event in this article. License: CC BY 2.0. Source: Wikimedia Commons.

TrendForce also noted that shipments of eSSD bits are likely to continue rising, and the overall eSSD market could double in the coming year, signaling sustained momentum in enterprise storage amid AI-driven demand.

For U.S. readers, the trend matters because the enterprise SSD market underpins the storage and processing backbone of major cloud providers, data centers, and AI infrastructure. Samsung and SK hynix are key global memory suppliers, and shifts in their enterprise SSD leadership can influence supply dynamics, pricing, and product cycles for American hyperscalers, system integrators, and data-center equipment vendors. The potential for continued revenue growth also reflects growing investment in AI workloads and modernization of 서버 and data-center infrastructure that are central to the U.S. tech economy.

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