Samsung SDI seeks European EV battery deals as Lee Jae-yong returns to Seoul
Samsung Electronics chairman Lee Jae-yong returned to Seoul on the 13th, arriving at the Seoul Gimpo Business Aviation Center. He had wrapped up a European business trip focused on expanding collaboration in Samsung SDI’s electric vehicle battery business and potential new orders with European automakers.
Lee’s arrival at 12:45 p.m. was followed by a brief exchange with reporters; when asked whether he met European clients during the trip, he answered “Yes” and then left the airport.
The trip, which included Samsung SDI President Choi Ju-seon accompanying him, centered on Germany and other European markets. The two discussed battery supply collaboration with major European automakers and the potential for expanded partnerships.

Choi Ju-seon spoke to reporters after returning to Korea, saying they met several clients during the visit and would “work hard” on potential additional orders, while adopting a cautious stance about specific deals.
Samsung SDI currently supplies electric-vehicle batteries to BMW and Volkswagen and is pursuing supply arrangements with Mercedes-Benz and other European automakers, according to industry notes.

Analysts and industry observers say that with Lee personally overseeing the batteries business, new European supply agreements seem likely as Samsung SDI continues to push for broader adoption of its cells across the continent.
Previously, in November of last year, Lee met Ola Källenius, chairman of Mercedes-Benz, during a visit to Korea to discuss collaboration in vehicle electronics and related areas.
Why this matters to U.S. readers: Samsung SDI’s deeper engagement with European automakers highlights the globalization of EV battery supply chains that also involve U.S. manufacturers and policymakers. A broader European footprint for a major Korean battery supplier could influence pricing, supply security, and diversification of sources for Western automakers, including those in the United States, amid ongoing shifts in the global EV market and related policy considerations.