Samsung Chairman Returns From Europe as EV Battery Ties With Automakers Expand
Samsung Electronics Chairman Lee Jae-yong returned to Seoul on the afternoon of the 13th, arriving at the Seoul Gimpo Business Aviation Center, as he closed a Europe-focused trip aimed at assessing cooperation with major European customers.
During brief exchanges with reporters, Lee confirmed that he had met with European clients on the trip, signaling active business discussions. He did not provide additional remarks about global crisis response plans in light of ongoing conflicts around the region.
A noteworthy aspect of the journey was the participation of Choi Ju-seon, president of Samsung SDI, who accompanied Lee. The two were reported to have visited Germany and held meetings with leading European automakers.

On the return flight, Choi told reporters that the team met with several clients beyond Mercedes-Benz, indicating broad engagement with European manufacturers during the trip. Observers expect that this extended engagement could lead to meaningful developments in the battery business.
Samsung SDI currently counts BMW and Volkswagen among its European customers and is said to be in discussions with Mercedes-Benz about supplying electric-vehicle batteries. The company has historically sought to deepen ties with automakers in Europe as demand for EV batteries grows.

Lee has previously strengthened connections to the auto sector, including discussions on broader EV cooperation with Mercedes-Benz chairman Ola Kalenius during his visit to Korea in November last year. Those talks illustrate a continuing push to align Samsung SDI’s battery capabilities with major European brands.
For U.S. readers, the trip underscores how South Korea’s battery manufacturers are intensifying relations with European automakers, a development with potential implications for global EV supply chains, competitive dynamics in battery technology, and the reach of Korean suppliers into key markets. The outcomes could influence pricing, production planning, and partnership strategies that affect both European and American automakers and their suppliers.
The Seoul Gimpo Business Aviation Center, or SGBAC, serves private and corporate flights near Gimpo Airport in western Seoul, providing a rapid link for executives traveling between Korea and Europe.