Naver Maps to Display BTS Venue Facilities at Seoul's Gwanghwamun

Naver will display key concert facilities on its map service for BTS’s March 18 performance at Gwanghwamun in central Seoul. The update will show restrooms, gates, screens, and information desks, with the entire venue laid out like an indoor map to help visitors navigate on the day. The service will also include transit and traffic information related to the event.

The plan follows a promotional stretch earlier this week when foreign fans filmed BTS materials at the Sejong Cultural Center stairs, underscoring the international attention the group’s appearances generate in Korea’s capital.

Naver said the venue map will be designed to help attendees locate major amenities quickly and will include real-time information on potential disruptions to transportation in the area. The feature aims to make it easier for people to plan their arrival and movements around the venue.

Officials anticipate large crowds for the concert. About 22,000 tickets have been issued to domestic and international fans, but police estimate that crowds could reach well beyond that as fans gather along the surrounding routes. The northern end of Gwanghwamun Square, extending toward Deoksugung Palace and Namdaemun (Sungnyemun) Gate, is expected to see the largest gatherings.

Police estimates put the number of people from the stage area at the northern edge of Gwanghwamun Square up to about 230,000 by the time crowds reach Deoksugung’s Daemun and up to about 260,000 as far as Sungnyemun. In response to the expected crowd sizes, the government has announced safety and crowd-management measures to manage traffic, security, and public order.

Gwanghwamun is a historic, traffic-heavy corridor in central Seoul that sits near multiple government offices, cultural sites, and major transit hubs. Deoksugung Palace and Namdaemun are well-known landmarks in the surrounding area, with Namdaemun being a historic gate near the traditional market district.

For U.S. readers, the event illustrates the scale of Korea’s premier pop culture export and how Korean tech platforms are integrating sophisticated, venue-specific mapping to manage massive crowds. The approach reflects broader trends in event management, security planning, and digital infrastructure that could influence how large international concerts are organized and how nearby transportation and safety services adapt in major urban markets like Seoul. It also highlights the ongoing appeal of K-pop on global audiences and the potential ripple effects on tourism, media, and cross-border entertainment business.