NCSoft targets 5 trillion won revenue by 2030 with AI-driven mobile growth
Seongnam, South Korea — NCSoft, the Korean game developer and publisher behind hit online titles, held its 2026 Management Strategy Briefing on the morning of the 12th at its Pangyo R&D Center in Seongnam, just south of Seoul.
Co-CEO Park Byeong-mu outlined the company’s growth strategy and mid- to long-term business direction during the briefing, providing the framing for NCSoft’s planned transformation. Anel Ceman, who runs the center, presented the plan for expanding the mobile casual games business.
Park emphasized a bold headline for the near term, saying NCSoft aims to enter a “5 trillion won” revenue era by 2030. He noted that this year’s sales would be around 2.5 trillion won, with meaningful operating profit promised, as the company seeks to accelerate growth and profitability.
The company identified three core pillars for growth: expanding legacy IP, identifying and developing new IP, and prioritizing the mobile casual games business. This trio reflects a shift from relying primarily on established franchises to a broader IP strategy and a stronger mobile footprint.
A key part of the mobile casual push is to shorten game development cycles through AI and data-driven processes. By leveraging AI and analytics, NCSoft aims to speed up production timelines and improve the efficiency of bringing mobile titles to market.
NCSoft is a major player in South Korea’s gaming industry, historically known for large PC online titles such as Lineage. Its Pangyo Techno Valley base situates the company at the heart of Korea’s technology and game development ecosystem, a hub that also hosts many global tech and entertainment firms.
For U.S. readers, the briefing signals several reasons to watch NCSoft’s trajectory. The move toward mobile-first, IP-driven growth, supported by AI and data systems, mirrors broader global trends in gaming development and monetization. Any expansion of NCSoft’s IP through licensing, co-development, or publishing deals could influence U.S. studios and publishers seeking Western or cross-border partnerships, as well as impact supply chains tied to game development, cloud services, and data infrastructure. The 2030 revenue and ROE targets will be watched by investors and industry observers as a gauge of Korea’s ability to compete in the rapidly evolving global gaming market.