NCSoft outlines AI-driven growth and global expansion toward 2030 revenue targets.
NCSoft co-CEO Park Byung-moo laid out the company’s mid- to long-term strategy at a management briefing hosted at NCSoft’s Pangyo campus in Seongnam. The meeting focused on the firm’s direction and milestones as it pursues a global growth path.
Park announced targets of 2.5 trillion won in annual revenue by 2026 and 5 trillion won by 2030. He outlined three core levers to reach these goals: strengthening the performance of existing popular games, developing new titles using existing IP, and expanding the mobile casual gaming business. The plan comes after a two-year effort to remake the company’s operations and finances.
The briefing also reflected on a pivotal leadership change following the company’s IPO. Park was brought in as co-CEO in March 2024, succeeding the founder Kim Taek-jin in a move described as corporate renewal, after NCSoft posted its first post-IPO loss in 2024. Park emphasized that the new leadership aimed to shift the company away from a heavy concentration in Korea and Taiwan and away from an aging customer base.
On the product front, Park reiterated that NCSoft will intensify support for existing top titles such as Lineage, Aion, Guild Wars 2, and Blade & Soul, while expanding overseas services for these games. The company is pursuing new developments that leverage these IPs and has assembled a lineup exceeding 10 internally developed titles and more than six publishing projects. Specific details about new titles will be unveiled gradually.
NCSoft has also strengthened its mobile strategy by creating a dedicated Mobile Casual Center last year, consolidating development, publishing, data, and technology to build a mobile casual ecosystem. The company has positioned the mobile casual segment as a major growth motor, noting it accounts for a substantial share of the global mobile gaming market.
Looking beyond 2030, Park outlined a three-pronged vision: higher productivity through artificial intelligence, expansion into global markets, and broader customer acquisition. He cited plans to push into new markets in Latin America, the Middle East, and India, and said an internal AI-focused task force would help optimize staffing and costs without relying on forced restructurings.
For U.S. readers, the developments matter because NCSoft’s IP portfolio—headlined by Lineage and other enduring titles—has a wide international footprint and potential for more global releases and collaborations. The company’s shift toward AI-enabled efficiency and its push into emerging markets could influence development timelines, publishing partnerships, and competitive dynamics in the global gaming market, including opportunities for American studios, publishers, and investors.