Seoul Opens SeoSeoul Museum of Art, Seoul’s First New Media Museum

Seoul opened a new museum dedicated to new media, the SeoSeoul Museum of Art, on the 12th beside the Geumcheon District Office in southwestern Seoul. It is billed as Seoul’s first museum focused specifically on new media, with a remit that includes exhibitions, education, and research in this field.

New media at the museum covers a range of formats such as video, sound, and lighting, as well as performance art, intangible conceptual art, internet art, coding art, and software-based works. The institution positions itself as a professional hub for experimentation with emerging media and related scholarly activity.

The SeoSeoul Museum of Art aims to expand public access to culture by serving as the first public art museum in Seoul’s southwestern region. It emphasizes barriers-free viewing, including multilingual audio guides, easy-to-read captions, and sign language and text interpretation.

To mark the opening, the museum is staging a major exhibition titled Breath, featuring 27 artists. An outdoor component, Sema Project V-Yallu, runs on the lawn in front of the museum. A separate opening retrospective, Our Time Starts Here, traces a decade of history from 2015 to the museum’s opening.

With the new museum, Seoul Museum of Art now operates eight exhibition spaces, including its Seosomun Main Building, and venues in the city’s northern and southern districts, as well as facilities dedicated to photography and a dedicated art archive.

For U.S. readers, the development signals Seoul’s push to build a robust, public-facing ecosystem for digital art and media culture. The expansion of a new-media-focused institution in a major global city could foster international collaborations in art and technology, influence cross-border cultural exchange, and contribute to the broader discourse on how cities support creative industries, tech-enabled art, and related policy and funding opportunities.